Regional Sales Manager at GBfoods Africa

Job summary

GBfoods Africa is seeking a Regional Sales Manager to develop and implement regional sales strategies aligned with business objectives. The role involves overseeing sales performance, supporting store operations, driving revenue growth, and strengthening market presence within the assigned region.

Company overview

GBfoods Africa traces its origins to its flagship brand, Gallina Blanca, established in Barcelona in 1937, marking the beginning of a long-standing global presence. Today, GBfoods operates in more than 50 countries across Europe and Africa, including Spain, Italy, Germany, France, Belgium, the Netherlands, Sweden, Finland, Nigeria, Ghana, Algeria, and Senegal. With an annual turnover of approximately €1.3 billion and a workforce of about 3,600 employees, the company continues to expand its footprint across key markets.

Key responsibilities

• Develop regional sales plans and quotas aligned with business objectives.

• Provide support to Store Managers in daily store operations.

• Assess both store-level and individual sales performance.

• Report on regional sales outcomes and performance metrics.

• Plan and execute sales strategies, regularly reviewing sales data and preparing reports for senior-level management.

• Conduct tracking meetings to provide feedback and actionable sales insights.

• Forecast quarterly and annual revenue and profitability.

• Identify staffing needs and participate in the recruitment and training of sales personnel.

• Prepare and review annual budgets within the assigned region.

• Analyze regional market trends to identify growth opportunities.

• Address potential operational challenges and recommend timely solutions.

• Contribute to decisions related to business expansion or acquisitions.

• Recommend new products and innovative sales approaches to enhance customer satisfaction.

• Build and maintain relationships with key stakeholders, including operations and store managers.

• Conduct regular business reviews, monitoring sales activities, product performance, customer service, receivables, and claims.

• Develop and execute customer plans aimed at increasing sales volume, distribution, and market share profitably.

• Collaborate with the logistics team to plan, analyze, and forecast customer demand, ensuring timely and complete order fulfillment and prioritization during supply constraints.

• Monitor store-level activities and communicate competitive, category, and product insights (including pricing, assortment, promotion, and placement) to customer service teams for strategic response.

• Track key performance indicators (KPIs) and implement corrective actions to improve performance.

• Monitor and report competitor activities within the sales region.

Requirements

• HND or BSc in Business Management, Marketing, or a related field; a postgraduate qualification is an added advantage.

• A minimum of eight (8) years of progressive sales experience, with sector-specific experience preferred.

• Prior managerial experience in a related field.

• Proven ability to meet and exceed sales targets.

• Strong product and technical knowledge.

• Expertise in revenue and profitability management.

• Demonstrated leadership capabilities.

• Excellent communication skills.

Method of application

Interested and qualified candidates should click the designated link to apply online.