National Sales Manager (NSM) at Reliable Steel and Plastic Industries Limited

Job title: National Sales Manager (NSM)

Location: Onitsha, Anambra
Employment type: Full-time
Department: Sales & Marketing
Reports to: Managing Director / Executive Management
Application closing date: Not Specified.

Company overview

Reliable Plastic, incorporated on April 28th, 1998, has consistently focused on delivering high-quality products to its customers. The company operates as a fully integrated manufacturing provider, handling all processes in-house to ensure product quality and reliability. In addition to its product standards, Reliable Plastic emphasizes comprehensive customer service, working closely with clients to provide tailored fastening solutions and custom fabrication services.

Job summary

Reliable Plastic is recruiting a National Sales Manager (NSM) to lead the development and execution of nationwide sales strategies. The role is responsible for driving revenue growth, expanding market share, and strengthening customer relationships.

The position requires strong leadership of regional sales teams, in-depth knowledge of distribution networks, and practical experience in marketing and selling manufactured products across multiple regions.

Key responsibilities

• Develop and implement a national sales strategy aligned with company objectives.

• Drive revenue growth and achieve monthly, quarterly, and annual sales targets.

• Supervise and manage regional and area sales managers nationwide.

• Expand distribution networks, including wholesalers, distributors, and key accounts.

• Identify and develop new market opportunities and penetrate underserved regions.

• Monitor market trends, competitor activities, and customer demand to guide strategic decisions.

• Oversee pricing strategies, promotions, and product positioning.

• Ensure effective product availability and distribution across all regions.

• Build and maintain relationships with key customers, distributors, and business partners.

• Collaborate with production and supply chain teams for demand forecasting and product availability.

• Prepare and present sales reports, forecasts, and performance analyses to management.

• Drive brand visibility through coordinated sales campaigns and activations.

• Ensure adherence to company policies, including credit control and payment collections.

• Recruit, train, and mentor sales personnel to improve team performance.

Key performance indicators

• Achievement of national sales targets

• Growth in market share

• Expansion of distribution channels

• Revenue and profitability growth

• Customer acquisition and retention rates

• Efficiency of sales operations and collections

• Consistency in regional performance

Qualifications and experience

• Bachelor’s Degree in Marketing, Business Administration, or a related field.

• 5–10 years of experience in sales, preferably within a manufacturing environment.

• Proven track record in managing nationwide sales operations and achieving targets.

• Experience managing distributors, wholesalers, and large retail networks.

• Knowledge of FMCG or plastic/consumer goods markets is an advantage.

Key requirements

• Fluency in English, Hausa, and Yoruba (spoken and written).

• Strong understanding of the Nigerian market and regional sales dynamics.

• Ability to travel extensively across Nigeria.

• Proficiency in Microsoft Office and CRM or sales management software.

• Strong commercial awareness and negotiation capabilities.

Skills and competencies

• Strong leadership and team management skills

• Advanced sales and negotiation abilities

• Strategic thinking and business development skills

• Analytical and data-driven decision-making capabilities

• Excellent communication and interpersonal skills

• Ability to work under pressure and meet targets

• Strong problem-solving and conflict resolution skills

Personal attributes

• Result-oriented with a strong drive for performance

• High level of integrity and professionalism

• Resilient and adaptable to market challenges

• Proactive and innovative mindset

• Strong customer-focused approach

Working conditions

• Frequent nationwide travel is required

• Combination of office-based responsibilities and field operations

• May require extended working hours to meet performance targets

Job specification (ideal candidate profile)

• Extensive experience in selling manufactured products across multiple regions in Nigeria

• Strong expertise in distributor and channel management

• Ability to develop and scale nationwide sales structures

• Cultural awareness and ability to engage customers across diverse regions and languages

• Strong understanding of pricing, margins, and cost-to-serve in a manufacturing environment

• Ability to align sales activities with production capacity and supply chain operations

Method of application

Interested and qualified candidates should send their CV or Resume to: reliablesteelplasticrecruit@gmail.com, using “Application for National Sales Manager” as the subject of the email.